Top Real Estate Branding Tips
For an evolving industry and the real estate agent who knows the power of the brand that evolves with it.
it has to make sense, be engaging and memorable EXECUTED FLAWLESSLY WHILE DELIVERING THE RIGHT BRAND MESSAGE. here are some real estate branding tips from the top marketing trends, so you can knock these out and get back to YOUR grind.
Update Your Headshot
It seems so simple, it’s almost trivial, but in actuality, far from it. you wouldn’t believe the impact an updated headshot has across your real estate agent accounts, on the listing packet, as your profile pic, as the featured photo on a local blog or top agent recognition. in fact, having an outdated or worse, no headshot, could now be a determining factor on whether you get top agent recognition. think. it’s a visual medium, first. it is how we are wired and process information and if you feel vain, save your time, because an afternoon spent with a photographer could very much so help you snag your next listing. overall, you want team photos and brand photos that are all professional to build your brand consistently, over-time, with that high-quality content. but the first up and most important is that new headshot, bae.
Step Up Your Copywriting on Descriptions
It’s rather mind blowing, the copy i read on descriptions for luxury listings - really for all listings. this is such a huge opportunity to make the experience of seeing beautiful real estate photography paired alongside a description that takes you on a true tour of the home to seal the first impression deal online. yet, i read weak copy, mistakes galore and no true romancing of the homebuyer. have fun with it. if you think you cAN’T WRITE I HAVE GOOD NEWS FOR YOU. YOU’RE BETTER THAN YOU THINK YOU ARE; IT JUST TAKES TIME AND PRACTICE LIKE ANYTHING ELSE. THE GREAT THING ABOUT WRITING IS THAT IT MIGHT TAKE YOU LONGER UPFRONT BUT AS YOU LEARN, YOU WILL BECOME MUCH QUICKER WHILE STILL PRODUCING HIGH-IMPACTING OUTCOMES THAT BENEFITS YOU IN SO MANY WAYS IN THE LONG RUN.
HAVE A WEBSITE THAT WOWS
IT’S WORTH THE INVESTMENT. HERE AT ALLYEXIA, WE BELIEVE IN GOOD DESIGN. A WEBSITE IS REALLY AN OPPORTUNITY TO SHOW UP AS YOUR BEST SELF EVERYDAY TO EVERY GENERATION. your website is just another brand touchpoint that needs to be professional and content-rich (def. want awesome idx search) with personal style. it should stand out, in a good way. unless your brand doesn’t stand out, that’s fine but it still better be brilliant.
MAKE SURE YOUR MARKETING COLLATERAL IS ON-POINT
WHAT DO I MEAN MAKE SURE YOUR MARKETING COLLATERAL IS ON-POINT? WELL, YOUR LISTING PACKET AND BUYERS GUIDE AND/OR CONSULTATION NEEDS TO BE UPDATED. FOCUS ON THE DESIGN AND CONTENT. IS THE INFORMATION VALUABLE? IS THE DESIGN SEAMLESS? DOES IT FIT INTO YOUR OVERALL REAL ESTATE AGENT BRAND? I CAN’T STRESS ENOUGH HOW MUCH GOOD DESIGN ON A SIMPLE FLYER FOR SOCIAL MEDIA REALLY DOES MAKE OR BREAK YOU IN THE DIGITAL AGE. YOUR BRAND SHOULD CLICK AT EACH TOUCHPOINT OFFERING A CONSISTENT, COHESIVE, CONCISE AND CREATIVE BRAND MESSAGE. THERE’S NO EXCUSE NOT TO HAVE AMAZING COLLATERAL IN 2021. AS ALWAYS, FEEL FREE TO REACH OUT TO ALLYEXIA FOR ADDITIONAL SUPPORT IN THIS AREA.
GET CREATIVE
I will say as “unknown” as this time feels in real estate marketing and branding, it’s also an amazing opportunity to write the book. it’s a great time to take some different paths, test out different platforms and listen and grow with your audience and community. this can mean getting out of the box and being creative.
for instance, one of allyexia’s clients is a top real estate team in Tulsa, oklahoma who has been featured and recognized on the cover and in magazines locally and statewide in 2021. now some marketers say print is dead. blah. i love it. and it’s been amazing for my clients. it might mean reaching out or applying for awards or to be featured. if you provide valuable content, pitch a reporter. if you’re good on-camera, go live everyday for a month and watch what happens. attend virtual events and meet likeminded individuals in and out of the industry on LinkedIn. create relationships that mean something because any other networking approach is cheap. create a social media series around one topic you do weekly or monthly. volunteer and give donations as client closing gifts. re-do your logo or email signature. the list goes on and it always will, the point is to get to a place where your creativity is your new fave hustle.
UPGRADE
I PUT THIS IN HERE BECAUSE YOU HAVE SOMETHING (OR SOMEONE JK LOL) YOU NEED TO UPGRADE. YOU KNOW WHAT IT IS AND IT’S TIME TO DO IT. IT COULD BE YOUR LAPTOP, YOUR CAR, YOUR WARDROBE, YOUR MINDSET, YOUR ATTITUDE, YOUR DISCIPLINE, YOUR SELF-TALK, MAN, I DON’T KNOW. BUT, I DO KNOW THAT JESUS TAKIN’ THE WHEEL, YOU CAN DO IT. AND I FEEL CALLED TO TELL YA IT’S TIME, IT’S TIME TO UPGRADE. UPGRADE YOUR BRAND BY TAKING IT ALL NEXT LEVEL OR UPGRADE YOUR SHOES. WHATEVER CAME TO MIND FIRST.
interested in real estate marketing and branding services from allyexia? ayyyyyy.
