Research
Rebrand
Design
Identity & Brand Strategy
Content Management
CASE STUDY
Allegiance Title & Escrow is Tulsa’s Premier Title Company committed to serving Tulsa and Oklahoma with excellence since 2008. Allegiance Title is a full-service escrow closing company that is locally owned and operated by real estate attorneys with 30 years of experience, Curt and Lindsay Hendrix.
Allegiance Title engaged ALLYEXIA to rebrand, create and develop a new logo, a new website and highly visual and magazine-like in design visuals for social media, website and internal and external marketing collateral.
With the complexities of a title & escrow company, we opted to create a clean, precise logo to amplify the commitment Allegiance Title has to being Tulsa’s Premier Title Company, the brand tagline we developed. For brand colors, we chose a deep navy blue, white, silver and black with a modern aesthetic for visuals.
OBJECTIVES
ALLYEXIA performed an extensive audit to create and develop allegiance title’s identity & brand strategy, design the website & brand assets while creating & managing the content for social media & marketing collateral.
IDENTITY & BRAND DESIGN
We created and developed the brand’s identity and brand strategy.
DESIGN
We designed visuals for the website, social media & internal & external marketing collateral.
CONTENT MANAGEMENT
We create & manage social media content & marketing collateral.
SOLUTION
To achieve our objectives, we began with an intensive research phase. Through a series of interviews, an audit and research, the overall theme of ‘Committed’ was created. The new messaging of “Allegiance Title is Tulsa’s Premier Title Company” was brought to life through a new website, brand assets & visuals and social media campaigns & content.
POSITIONING
Using high-visual, photography & carefully crafted messaging, we created the brand assets for website, social media & internal & external marketing collateral.
LOGO & WEBSITE DESIGN
The new logo & website introduce Allegiance Title as Tulsa’s Premier Title Company. The logo was designed for corporate signage as a new lobby sign in stainless steel & LED lights.
BRAND IDENTITY & ASSETS
We designed new brand assets with strong, clear messaging: Allegiance Title is committed to being Tulsa’s Premier Title company with a mission of being forward-thinking & client-focused.
IMPACT
ALLYEXIA helped shape a brand story, identity and brand strategy for Allegiance Title aligned with their mission. Pivoting around the new logo and website, the visual identity is clean and contemporary.
RESULTS
Modern & impactful, social media campaigns on Facebook & Instagram drew attention to the new positioning while also supporting & enhancing the rebrand.
A suite of additional internal & external marketing collateral extends & reinforces the new identity.
“Honestly, we love your brand. It’s professional, cool & inclusive. Your sensibilities & mission (forward-thinking & client-focused) align with our own. Also, the new rebrand logo fits so well within our branding, now that’s a company we can get behind. ”
— EVO SMART SECURITY
STATISTICS
1,725%
ENGAGEMENT
Engagement is up 1,725% on Facebook since the rebrand.
237%
PEOPLE REACHED
People reached is up 237% on Facebook since the rebrand.
103%
CONTENT INTERACTIONS
Content interactions is up 103% on Instagram since the rebrand.